Let me clarify my definition of an "article marketer". An article marketer provides helpful information in the form of articles written about the industry they work within. Article marketers focus on writing quality content and publishing techniques to complement their existing marketing channels.

It is a win/win situation. The author gains many benefits for being published, and the reader satisfies a thirst for knowledge of the topic being discussed.

Have you considered article marketing?

Anyone can enjoy the benefits of writing content articles for the Web. I am living proof.

2 years ago I was introduced to the idea of using articles as a marketing strategy. Like so many other ideas we are subjected to, it didn't sink in right away. Excuse after excuse, I let procrastination stand in the way.

I had never written an article before …

As I began to see more and more SEO consultants and successful marketers discussing article marekting, I decided to dig in deeper and see what all the fuss was about. It sounded good, and I wanted in too.

Ironically, I begin to read articles about writing articles. Article after article the concepts begin making sense. I understood why article marketing worked, I understood how article marketing worked … but I still had no clue how to start my first article.

I discovered my first article topic quite by accident one evening. Here's how. (Be on the lookout for conversations like this that may take place between you and your colleagues every day.)

While in a general discussion with another site administrator I realized the KEY to successful articles or any ad copy.

Find a problem and solve it. That is what we all want - we want solutions to our problems!

The scenario went like this. My colleague offered live event webinars and needed a easy way to update specifics of these classes to members. Further more, I wanted a way to tell people about the live training without the burden of updating these live events through HTML on my web site.

Having some background experiences with blogs, and actively testing different blog creation scripts and services, he welcomed my advise on adopting RSS as an option to easily feed us the training class schedules.

It solved his problem of updating the live class schedules to us, and my problem of updating the content for my visitors. Realizing the solution to a problem - the research for the article began.

I started in the search engines, read some forums, and gathered facts.

The facts were then picked apart to determine the benefit of each fact. I used those benefits as the central focal point of my article.

My first article "Got Blog" was written and published soon after. Taking that first step and writing that first article, opened the door for me to be able to write a second article, then press releases, and Ebooks now too.

That article was submitted to only 15 free directories, and then I left it alone and went on to other projects.

By digging through all those articles about articles, I inadvertently learned "top notch" techniques from successful article writers themselves.

I felt that learning by this method was so helpful to me, that I created a free guide called "All About Articles the Marketing Advantage ". This guide incorporates all the great articles and techniques that gave me the confidence to build my first article campaign.

The guide was not created until a year after I had published several of my own articles and seen the successful results for myself.

One year later … there are over 140 sites - many of which I have never heard of, some of which are high traffic and successful sites, proudly telling people some interesting tips on using RSS - each one with a healthy link back to my website for more information.

I found the above information by doing a keyword search on Google using the exact phrase of the byline used on that article.

Article writing and circulation has been the single most rewarding "free" promotion effort I have accomplished in my years of trial and error! Be inspired, if I can do it, you can too!

This article was posted on November 12, 2005

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